laura robinson worditude

Tell us about your business:

I’m Laura and I run Worditude, a web copywriting and online marketing service. I help small business owners figure out what they want to say on their website, and how they want to say it.

I’ve been self-employed for 5 years now (previously doing affiliate marketing, then freelance copywriting) and I just launched Worditude in April 2015!

Tell us about your family and life outside of your business

I’m married and I have two sons (aged 8 and 9). I love watching F1 and tennis and I read like a crazy person. I began a more mindful life about a year ago. I volunteer with a parenting group for parents of children with additional and special needs.

Why did you decide to start your business?

I had to give up my career to care for my youngest son as he had additional medical needs. He is much healthier now. He also has special needs, as does his brother, so I need to be around a lot more for them than I had anticipated. We couldn’t live just on my husband’s income so I had to make this work.

What’s the most challenging thing you’ve faced in your business and how did you overcome it?

Getting out of a lack mentality – not enough time, not enough money, I’m not good enough. This plagued me at the beginning. Now I am coming from a totally different place and I am enjoying it much more.

What’s your biggest business success?

I’m really proud that I have made this work. I have made more money every year in the last five years than I could if I had taken a part-time job, and I’ve been around for Sport’s Day, plays, sick days, hospital appointments, emergency phone calls from the school (and boy, there’s been a few of those!). I don’t use those obstacles as an excuse. I just crack on and appreciate the flexibility I enjoy.

What do you love most about being a mama entrepreneur?

The flexibility, and the satisfaction of knowing I’ve achieved this myself.

What advice would you give to other mamas in business?

Get a cleaner. Seriously. You need to get out of the mentality of servitude where you are the cook, the cleaner, always doing those small but important jobs for someone else. Delegate whatever you can to create uninterrupted time for your business.

Who’s your business idol? Who is really rocking their business that you look up to and why?

Actually, right now I am super-proud of my friend Lucinda Button (who was my mindfulness coach). Her business is built on a fierce passion and she is flying just a year after getting started.

I also love Carrie Green’s honesty and openness with the ladies in The Female Entrepreneur Association.